"The role of online buzz for leader versus challenger brands: the case of ..."

Hyun S. Shin, Dominique M. Hanssens, Kyoo il Kim (2016)

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DOI: 10.1007/S10660-016-9218-7

access: closed

type: Journal Article

metadata version: 2023-09-30

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Hyun S. Shin, Dominique M. Hanssens, Kyoo il Kim:
The role of online buzz for leader versus challenger brands: the case of the MP3 player market. Electron. Commer. Res. 16(4): 503-528 (2016)

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