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"Negative online reviews of popular products: understanding the effects of ..."
Muhammad Rifki Shihab, Audry Pragita Putri (2019)
- Muhammad Rifki Shihab, Audry Pragita Putri:
Negative online reviews of popular products: understanding the effects of review proportion and quality on consumers' attitude and intention to buy. Electron. Commer. Res. 19(1): 159-187 (2019)
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