"Appropriate timing for SMEs to introduce an Internet-based online channel ..."

Ping Shi, Bo Yan, Jun Zhao (2020)

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DOI: 10.1007/S10660-018-9311-1

access: closed

type: Journal Article

metadata version: 2024-05-25

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Ping Shi, Bo Yan, Jun Zhao:
Appropriate timing for SMEs to introduce an Internet-based online channel under uncertain operating costs: a real options analysis. Electron. Commer. Res. 20(4): 969-999 (2020)

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