"Selling through social media influencers in influencer marketing: ..."

Bin Shen et al. (2024)

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DOI: 10.1007/S10660-022-09600-5

access: closed

type: Journal Article

metadata version: 2024-08-04

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Bin Shen, Ming Cheng, Renlong He, Minglei Yang:
Selling through social media influencers in influencer marketing: participation-based contract versus sales-based contract. Electron. Commer. Res. 24(2): 1095-1118 (2024)

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