"The impact of ad positioning in search engine advertising: a multifaceted ..."

Carsten D. Schultz (2020)

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DOI: 10.1007/S10660-018-9313-Z

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type: Journal Article

metadata version: 2024-08-04

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Carsten D. Schultz:
The impact of ad positioning in search engine advertising: a multifaceted decision problem. Electron. Commer. Res. 20(4): 945-968 (2020)

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