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"The role of cognitive complexity and risk aversion in online herd behavior."
G. Rejikumar et al. (2022)
- G. Rejikumar, Aswathy Asokan-Ajitha, Sofi Dinesh, Ajay Jose:
The role of cognitive complexity and risk aversion in online herd behavior. Electron. Commer. Res. 22(2): 585-621 (2022)
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