"A study of the factors influencing the viewers' satisfaction and ..."

Mark Ng et al. (2023)

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DOI: 10.1007/S10660-022-09656-3

access: closed

type: Journal Article

metadata version: 2023-10-28

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  - https://dblp.org/rec/journals/ecr/NgLLC23
Mark Ng, Monica Law, Lubanski Lam, Celine Cui:
A study of the factors influencing the viewers' satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong. Electron. Commer. Res. 23(3): 1565-1590 (2023)

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