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"Source effect of advertised reference price influences on transaction ..."
Shao-Kang Lo, Yu-Jen Chou, Ching-I Teng (2013)
- Shao-Kang Lo, Yu-Jen Chou, Ching-I Teng:
Source effect of advertised reference price influences on transaction value in online shopping environments. Electron. Commer. Res. 13(4): 411-421 (2013)
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