"The optimal encroachment strategy of private-label considering the quality ..."

Zhitang Li et al. (2024)

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DOI: 10.1007/S10660-022-09572-6

access: closed

type: Journal Article

metadata version: 2024-11-11

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Zhitang Li, Cuihua Zhang, Ruxia Lyu, Yong Ma:
The optimal encroachment strategy of private-label considering the quality effort and platform's e-word-of-mouth. Electron. Commer. Res. 24(3): 1681-1712 (2024)

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