"The effects of sequential combinations of virtual experience, direct ..."

Ching-Jui Keng, Tze-Hsien Liao, Yu-I Yang (2012)

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DOI: 10.1007/S10660-012-9093-9

access: closed

type: Journal Article

metadata version: 2020-03-13

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Ching-Jui Keng, Tze-Hsien Liao, Yu-I Yang:
The effects of sequential combinations of virtual experience, direct experience, and indirect experience: the moderating roles of need for touch and product involvement. Electron. Commer. Res. 12(2): 177-199 (2012)

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