"User reactions to search engines logos: investigating brand knowledge of ..."

Bernard J. Jansen, Lu Zhang, Anna S. Mattila (2012)

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DOI: 10.1007/S10660-012-9101-0

access: closed

type: Journal Article

metadata version: 2020-03-13

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Bernard J. Jansen, Lu Zhang, Anna S. Mattila:
User reactions to search engines logos: investigating brand knowledge of web search engines. Electron. Commer. Res. 12(4): 429-454 (2012)

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