"If you build it will they come? - An empirical investigation of consumer ..."

Lakshmi Goel, Sonja Prokopec (2009)

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DOI: 10.1007/S10660-009-9031-7

access: closed

type: Journal Article

metadata version: 2024-10-06

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Lakshmi Goel, Sonja Prokopec:
If you build it will they come? - An empirical investigation of consumer perceptions and strategy in virtual worlds. Electron. Commer. Res. 9(1-2): 115-134 (2009)

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