"Examining social media live stream's influence on the consumer ..."

Kathy-Ann Fletcher, Ayantunji Gbadamosi (2024)

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DOI: 10.1007/S10660-022-09623-Y

access: closed

type: Journal Article

metadata version: 2024-10-22

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Kathy-Ann Fletcher, Ayantunji Gbadamosi:
Examining social media live stream's influence on the consumer decision-making: a thematic analysis. Electron. Commer. Res. 24(3): 2175-2205 (2024)

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