"Gender differences in shoppers' behavioural reactions to ultra-low price ..."

I-Ching Chen, Shueh-Cheng Hu (2012)

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DOI: 10.1007/S10660-012-9102-Z

access: closed

type: Journal Article

metadata version: 2020-03-13

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I-Ching Chen, Shueh-Cheng Hu:
Gender differences in shoppers' behavioural reactions to ultra-low price tags at online merchants. Electron. Commer. Res. 12(4): 485-504 (2012)

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