"The online framing effect: the moderating role of warning, brand ..."

Yi-Fen Chen, Shi-Han Chang (2016)

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DOI: 10.1007/S10660-015-9206-3

access: closed

type: Journal Article

metadata version: 2020-03-13

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Yi-Fen Chen, Shi-Han Chang:
The online framing effect: the moderating role of warning, brand familiarity, and product type. Electron. Commer. Res. 16(3): 355-374 (2016)

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