"When do consumers buy during online promotions? A theoretical and ..."

Tao Zhu et al. (2024)

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DOI: 10.1016/J.DSS.2024.114233

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type: Journal Article

metadata version: 2024-10-06

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Tao Zhu, Cheng Nie, Zhengrui Jiang, Xiangpei Hu:
When do consumers buy during online promotions? A theoretical and empirical investigation. Decis. Support Syst. 182: 114233 (2024)

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