"The effect of product review balance and volume on online Shoppers' risk ..."

Jing Yang, Rathindra Sarathy, JinKyu Lee (2016)

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DOI: 10.1016/J.DSS.2016.06.009

access: closed

type: Journal Article

metadata version: 2020-06-21

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Jing Yang, Rathindra Sarathy, JinKyu Lee:
The effect of product review balance and volume on online Shoppers' risk perception and purchase intention. Decis. Support Syst. 89: 66-76 (2016)

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