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"Broad or exact? Search Ad matching decisions with keyword specificity and ..."
Shuai Yang, Joseph Pancras, Yiping (Amy) Song (2021)
- Shuai Yang, Joseph Pancras, Yiping (Amy) Song:
Broad or exact? Search Ad matching decisions with keyword specificity and position. Decis. Support Syst. 143: 113491 (2021)
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