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"Why do consumers adopt online channel? An empirical investigation of two ..."
Shuiqing Yang, Yaobin Lu, Patrick Y. K. Chau (2013)
- Shuiqing Yang, Yaobin Lu, Patrick Y. K. Chau:
Why do consumers adopt online channel? An empirical investigation of two channel extension mechanisms. Decis. Support Syst. 54(2): 858-869 (2013)
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