"Unlocking B2B buyer intentions to purchase: Conceptualizing and validating ..."

Migao Wu et al. (2024)

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DOI: 10.1016/J.DSS.2023.114165

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type: Journal Article

metadata version: 2024-08-04

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Migao Wu, Pavel Andreev, Morad Benyoucef, David Hood:
Unlocking B2B buyer intentions to purchase: Conceptualizing and validating inside sales purchases. Decis. Support Syst. 179: 114165 (2024)

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