"Impact of different platform promotions on online sales and conversion ..."

Tingting Tong et al. (2022)

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DOI: 10.1016/J.DSS.2022.113746

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type: Journal Article

metadata version: 2024-01-11

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Tingting Tong, Xun Xu, Nina Yan, Jianjun Xu:
Impact of different platform promotions on online sales and conversion rate: The role of business model and product line length. Decis. Support Syst. 156: 113746 (2022)

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