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"How technical features of virtual live shopping platforms affect purchase ..."
Yuan Sun et al. (2024)
- Yuan Sun, Yating Zhong, Zuopeng Zhang, Yonggui Wang, Mengyi Zhu:
How technical features of virtual live shopping platforms affect purchase intention: Based on the theory of interactive media effects. Decis. Support Syst. 180: 114189 (2024)
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