"Knowledge management and data mining for marketing."

Michael J. Shaw et al. (2001)

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DOI: 10.1016/S0167-9236(00)00123-8

access: closed

type: Journal Article

metadata version: 2020-02-20

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Michael J. Shaw, Chandrasekar Subramaniam, Gek Woo Tan, Michael Welge:
Knowledge management and data mining for marketing. Decis. Support Syst. 31(1): 127-137 (2001)

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