"AKEGIS: automatic keyword generation for sponsored search advertising in ..."

Michael Scholz, Christoph Brenner, Oliver Hinz (2019)

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DOI: 10.1016/J.DSS.2019.02.001

access: closed

type: Journal Article

metadata version: 2020-10-26

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Michael Scholz, Christoph Brenner, Oliver Hinz:
AKEGIS: automatic keyword generation for sponsored search advertising in online retailing. Decis. Support Syst. 119: 96-106 (2019)

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