"Increasing the crowd's capacity to create: how alternative generation ..."

Jie Ren et al. (2014)

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DOI: 10.1016/J.DSS.2014.05.009

access: open

type: Journal Article

metadata version: 2020-04-09

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Jie Ren, Jeffrey V. Nickerson, Winter A. Mason, Yasuaki Sakamoto, Bruno Graber:
Increasing the crowd's capacity to create: how alternative generation affects the diversity, relevance and effectiveness of generated ads. Decis. Support Syst. 65: 28-39 (2014)

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