"Effects of conflicting aggregated rating on eWOM review credibility and ..."

Lingyun Qiu, Jun Pang, Kai H. Lim (2012)

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DOI: 10.1016/J.DSS.2012.08.020

access: closed

type: Journal Article

metadata version: 2020-02-20

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Lingyun Qiu, Jun Pang, Kai H. Lim:
Effects of conflicting aggregated rating on eWOM review credibility and diagnosticity: The moderating role of review valence. Decis. Support Syst. 54(1): 631-643 (2012)

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