"The added value of social media data in B2B customer acquisition systems: ..."

Matthijs Meire, Michel Ballings, Dirk Van den Poel (2017)

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DOI: 10.1016/J.DSS.2017.09.010

access: closed

type: Journal Article

metadata version: 2024-05-07

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Matthijs Meire, Michel Ballings, Dirk Van den Poel:
The added value of social media data in B2B customer acquisition systems: A real-life experiment. Decis. Support Syst. 104: 26-37 (2017)

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