"Customer's reaction to cross-channel integration in omnichannel retailing: ..."

Yang Li et al. (2018)

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DOI: 10.1016/J.DSS.2017.12.010

access: closed

type: Journal Article

metadata version: 2023-03-21

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Yang Li, Hefu Liu, Eric T. K. Lim, Jie Mein Goh, Feng Yang, Matthew K. O. Lee:
Customer's reaction to cross-channel integration in omnichannel retailing: The mediating roles of retailer uncertainty, identity attractiveness, and switching costs. Decis. Support Syst. 109: 50-60 (2018)

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