"Metaverse advertising and promotional effectiveness: The route from ..."

Rahul Kumar, Shubhadeep Mukherjee, Indranil Bose (2025)

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DOI: 10.1016/J.DSS.2024.114386

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type: Journal Article

metadata version: 2025-01-12

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Rahul Kumar, Shubhadeep Mukherjee, Indranil Bose:
Metaverse advertising and promotional effectiveness: The route from immersion to joy. Decis. Support Syst. 189: 114386 (2025)

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