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"A multidimensional trust formation model in B-to-C e-commerce: a ..."
Dan Jong Kim et al. (2005)
- Dan Jong Kim, Yong I. Song, Sviatoslav B. Braynov, H. Raghav Rao:
A multidimensional trust formation model in B-to-C e-commerce: a conceptual framework and content analyses of academia/practitioner perspectives. Decis. Support Syst. 40(2): 143-165 (2005)
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