"A comparison of purchase decision calculus between potential and repeat ..."

Hee-Woong Kim, Sumeet Gupta (2009)

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DOI: 10.1016/J.DSS.2009.04.014

access: closed

type: Journal Article

metadata version: 2024-07-15

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Hee-Woong Kim, Sumeet Gupta:
A comparison of purchase decision calculus between potential and repeat customers of an online store. Decis. Support Syst. 47(4): 477-487 (2009)

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