"Play it safe or leave the comfort zone? Optimal content strategies for ..."

Ling Jiang et al. (2024)

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DOI: 10.1016/J.DSS.2023.114148

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type: Journal Article

metadata version: 2024-08-02

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Ling Jiang, Xingyu Chen, Sentao Miao, Cong Shi:
Play it safe or leave the comfort zone? Optimal content strategies for social media influencers on streaming video platforms. Decis. Support Syst. 179: 114148 (2024)

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