"Ratings lead you to the product, reviews help you clinch it? The mediating ..."

Nan Hu, Noi Sian Koh, Srinivas K. Reddy (2014)

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DOI: 10.1016/J.DSS.2013.07.009

access: closed

type: Journal Article

metadata version: 2020-02-20

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Nan Hu, Noi Sian Koh, Srinivas K. Reddy:
Ratings lead you to the product, reviews help you clinch it? The mediating role of online review sentiments on product sales. Decis. Support Syst. 57: 42-53 (2014)

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