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"Strategizing for mass customization by playing the business networking game."
Martijn R. Hoogeweegen et al. (2006)
- Martijn R. Hoogeweegen, Diederik W. van Liere, Peter H. M. Vervest, Lorike Hagdorn van der Meijden, Ido de Lepper:
Strategizing for mass customization by playing the business networking game. Decis. Support Syst. 42(3): 1402-1412 (2006)
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