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"Pricing and advertising for reward-based crowdfunding products in E-commerce."
Xu Guan et al. (2020)
- Xu Guan, Wanjiang Deng, Zhong-Zhong Jiang, Min Huang:
Pricing and advertising for reward-based crowdfunding products in E-commerce. Decis. Support Syst. 131: 113231 (2020)
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