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"What drives consumers to spread electronic word of mouth in online ..."
Christy M. K. Cheung, Matthew K. O. Lee (2012)
- Christy M. K. Cheung, Matthew K. O. Lee:
What drives consumers to spread electronic word of mouth in online consumer-opinion platforms. Decis. Support Syst. 53(1): 218-225 (2012)
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