"Customer-centric marketing with Internet coupons."

Hsing Kenneth Cheng, Kutsal Dogan (2008)

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DOI: 10.1016/J.DSS.2007.09.001

access: closed

type: Journal Article

metadata version: 2020-02-20

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Hsing Kenneth Cheng, Kutsal Dogan:
Customer-centric marketing with Internet coupons. Decis. Support Syst. 44(3): 606-620 (2008)

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