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"Informational and emotional appeals of cover image in crowdfunding ..."
Shiqin Chen et al. (2023)
- Shiqin Chen, Hongwei Wang, Yulin Fang, Wei Wang:
Informational and emotional appeals of cover image in crowdfunding platforms and the moderating role of campaign outputs. Decis. Support Syst. 171: 113975 (2023)
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