"An examination of negative e-WOM adoption: Brand commitment as a moderator."

Hsin Hsin Chang, Li Hsuan Wu (2014)

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DOI: 10.1016/J.DSS.2013.11.008

access: closed

type: Journal Article

metadata version: 2020-02-20

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Hsin Hsin Chang, Li Hsuan Wu:
An examination of negative e-WOM adoption: Brand commitment as a moderator. Decis. Support Syst. 59: 206-218 (2014)

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