"Finding disseminators via electronic word of mouth message for effective ..."

Tong Bao, Tung-lung Steven Chang (2014)

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DOI: 10.1016/J.DSS.2014.07.006

access: open

type: Journal Article

metadata version: 2020-02-20

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Tong Bao, Tung-lung Steven Chang:
Finding disseminators via electronic word of mouth message for effective marketing communications. Decis. Support Syst. 67: 21-29 (2014)

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