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"Life-Cycle Approach to Environmental Innovation: Cost Structure, ..."
Arda Yenipazarli, Asoo J. Vakharia, Ram Bala (2020)
- Arda Yenipazarli, Asoo J. Vakharia, Ram Bala:
Life-Cycle Approach to Environmental Innovation: Cost Structure, Advertising, and Competition. Decis. Sci. 51(4): 1015-1045 (2020)
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