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"Modeling the Effects of a Service Guarantee on Perceived Service Quality ..."
Chee-Chuong Sum et al. (2002)
- Chee-Chuong Sum, Yang-Sang Lee, Julie M. Hays, Arthur V. Hill:
Modeling the Effects of a Service Guarantee on Perceived Service Quality Using Alternating Conditional Expectations (ACE). Decis. Sci. 33(3): 347-384 (2002)
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