"The Impact of Quality Perception and Consumer Valuation Change on ..."

Kunpeng Li et al. (2019)

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DOI: 10.1111/DECI.12331

access: closed

type: Journal Article

metadata version: 2020-03-13

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Kunpeng Li, Lan Wang, Dilip Chhajed, Suman Mallik:
The Impact of Quality Perception and Consumer Valuation Change on Manufacturer's Optimal Warranty, Pricing, and Market Coverage Strategies. Decis. Sci. 50(2): 311-339 (2019)

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