"Marketing Is from Mars, IT Is from Venus: Aligning the Worldviews for Firm ..."

Ming-Hui Huang, Eric T. G. Wang (2013)

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DOI: 10.1111/J.1540-5915.2012.00396.X

access: closed

type: Journal Article

metadata version: 2020-03-13

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Ming-Hui Huang, Eric T. G. Wang:
Marketing Is from Mars, IT Is from Venus: Aligning the Worldviews for Firm Performance. Decis. Sci. 44(1): 87-125 (2013)

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