"Utility-consistent Brand Demand Systems with Endogenous Category ..."

George Baltas (2001)

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DOI: 10.1111/J.1540-5915.2001.TB00965.X

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type: Journal Article

metadata version: 2023-09-30

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George Baltas:
Utility-consistent Brand Demand Systems with Endogenous Category Consumption: Principles and Marketing Applications. Decis. Sci. 32(3): 399-422 (2001)

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