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"Defensive, Offensive, and Generic Advertising in a Lanchester Model with ..."
Steffen Jørgensen, Simon Pierre Sigué (2015)
- Steffen Jørgensen, Simon Pierre Sigué:
Defensive, Offensive, and Generic Advertising in a Lanchester Model with Market Growth. Dyn. Games Appl. 5(4): 523-539 (2015)
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