"Fifth Generation IMC: Expanding the scope to Profit, People, and the Planet."

Stewart Pearson, Edward C. Malthouse (2024)

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DOI: 10.48550/ARXIV.2404.04740

access: open

type: Informal or Other Publication

metadata version: 2024-05-15

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Stewart Pearson, Edward C. Malthouse:
Fifth Generation IMC: Expanding the scope to Profit, People, and the Planet. CoRR abs/2404.04740 (2024)

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