"What Drives Virtual Influencer's Impact?"

Giovanni Luca Cascio Rizzo, Jonah Berger, Francisco Villarroel (2023)

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DOI: 10.48550/ARXIV.2301.09874

access: open

type: Informal or Other Publication

metadata version: 2023-01-26

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  dblp key:
  - journals/corr/abs-2301-09874
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  - https://dblp.org/rec/journals/corr/abs-2301-09874
Giovanni Luca Cascio Rizzo, Jonah Berger, Francisco Villarroel:
What Drives Virtual Influencer's Impact? CoRR abs/2301.09874 (2023)

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