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"Advertising strategy for profit-maximization: a novel practice on Tmall's ..."
Lianghai Xiao, Yixing Zhao, Jiwei Chen (2022)
- Lianghai Xiao, Yixing Zhao, Jiwei Chen:
Advertising strategy for profit-maximization: a novel practice on Tmall's online ads manager platforms. CoRR abs/2211.01160 (2022)
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