"Do Users Care about Ad's Performance Costs? Exploring the Effects of the ..."

Cuiyun Gao et al. (2020)

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DOI: —

access: open

type: Informal or Other Publication

metadata version: 2020-11-03

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  - electronic edition @ arxiv.org (open access)
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  dblp key:
  - journals/corr/abs-2010-16063
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  - https://dblp.org/rec/journals/corr/abs-2010-16063
Cuiyun Gao, Jichuan Zeng, Federica Sarro, David Lo, Irwin King, Michael R. Lyu:
Do Users Care about Ad's Performance Costs? Exploring the Effects of the Performance Costs of In-App Ads on User Experience. CoRR abs/2010.16063 (2020)

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